"Over the past 15 years, I have had the pleasure of working with Tracey on business-related initiatives and have also had the fortune of experiencing her commitment to the Calgary Stampede as an important leader volunteer for our organization. Tracey is extremely professional and has a natural ability to engage many audiences for the betterment of the project or work-at-hand. She instills a gentle sense of confidence in her dealings and the work she takes on is strategic for the purpose of wanting to accomplish great work and lend her passion to its purpose."
Max Fritz, Senior Agriculture Manager, Calgary Stampede, Calgary, Alberta
"Tracey is one of those rare individuals with a combination of strong interpersonal and communication skills, never sacrificing attention to organization, planning and detail. She has a strong work ethic, respects deadlines and is highly motivated! Her roots in agriculture run deep, and she has an appreciation and knowledge of all aspects of the industry, from producer to processor. Simply, she’s one of the best in the business!"
- Josie Van Lent, Associate Dean, Agricultural & Environmental Sciences, Lakeland College, Vermilion, Alberta
"Tracey knows and understands agriculture. You present a concept and she runs with it. She is fun, easy to work with and is very well connected. She delivers an excellent communication plan and media exposure. She's open to suggestions and changes and doesn't take it all too seriously. As always, she makes it so easy, and we are delighted with the final product."
- Fiona Briody, Agland & Agroforestry Manager, Prairie Farm Rehabilitation Administration,
Agriculture and Agri-Food Canada, Edmonton, Alberta
"We have worked with Tracey on a number of projects and have been impressed with the skills that she brings to the table: not only is she a competent writer, but she has a great sense of style and is an insightful art director. She is respectful of timelines and understands the process from concept to production. We always look forward to working with Tracey."
- John Twaddle, Partner and General Manager, Metrodesigngroup, Calgary, Alberta
- Doug Driediger, Partner and Creative Director, Metrodesigngroup, Calgary, Alberta
"Tracey has provided excellent training sessions for our staff on developing and delivering communication programs in 2009. Staff come away from her sessions with great communication ideas and a new insight on how to get their messages to their clients in a clear and concise manner."
Barb Shackel-Hardman
Ag-Industry Extension Branch
Alberta Agriculture, Food and Rural Development.
Take your communications to the next level.
Attention to detail and an in-depth understanding in current trend and best practices in agricultural communications allow me to help you with your intended project. It also comes down to great writing.
Great writing is the essence of great public relations. In my career, I’ve written and edited high-quality written materials, including communications plans, technical manuals, news materials for both traditional and online media, and bylined articles.
I’ve also worked directly with news media, and have experience in preparing you to serve as a spokesperson.
Clients:
The projects have been as varied as the clients. Here are some of the diverse companies that have hired Ground Words, in one capacity or another.
Adfarm
AgraLink Exchange Ltd.
Alberta Agriculture and Rural Development
Alberta Beef Producers
Alberta Bison Association
Alberta Blonde d'Aquitaine Association
Alberta Cattle Commission
Alberta Farm Machinery Research Centre
Alberta Institute of Agrologists
Alberta Pool
Alberta Reduced Tillage Initiative
Agriculture & Agri-Food Canada, PFRA
Calgary Exhibition & Stampede
Canadian Cattlemen's Association
Canadian Hereford Association
CenAlta Grain Ltd.
Cormark Communications Ltd.
Ducks Unlimited Canada
Fleishman Hilliard Inc.
Foothills Forage Association
Hamilton's Barley Flour
Lakeland College
Land Stewardship Centre of Canada
Olds Agricultural Society
Olds College
Pulse Canada
United Farmers of Alberta
Women's Business Blaster
Zeneca Agro (now Syngenta Crop Protection)
Tracey’s writing has also appeared in the following publications:
Alberta Express
Alberta Hereford Digest
American Cowboy Magazine
Canadian Cowboy Country Magazine
Cattlemen Magazine
Check Up Magazine
Farming for Tomorrow Magazine
Simmental Trail Magazine
Western Producer